Types of Paper Explained: Choosing the Right Paper for Print

Choosing the right paper can feel overwhelming, especially when different weights and finishes can dramatically affect how your final product looks and feels. At DS Creative, we offer a wide range of paper types and weights to suit different print applications, because one size never fits all.

If you’re unsure which paper is best for your project, our experienced team is always on hand to help you select the most suitable option.

Understanding Paper Weight (GSM)

GSM stands for grams per square metre and is the standard measurement used to indicate paper thickness. The higher the GSM, the thicker and more premium the paper feels. Lighter GSM papers are ideal for everyday use, while heavier stocks are better suited to marketing materials and products that need durability.

Common Types of Paper Used in Printing

Below is a breakdown of the most popular types of paper we offer and how they’re typically used.

Types of Paper: Uncoated Paper

Uncoated paper is your everyday printer paper, usually supplied at around 80gsm. It has a natural, matte finish and is best suited for photocopying, internal documents and basic prints where simplicity is key.

Types of Paper: Kraft Paper

Kraft paper offers a rustic, eco-friendly alternative to traditional white papers. It’s hardwearing, versatile and easy to write on, making it ideal for packaging, tags and environmentally conscious branding.

Types of Paper: Matt Paper

Matt paper provides a flat, smooth finish that reduces glare and improves readability. It enhances colour vibrancy without shine and is a popular choice for brochures, flyers and products that require handwritten notes.

Types of Paper: Gloss Paper

Gloss paper features a shiny surface designed to grab attention. Its reflective finish makes colours pop, making it ideal for promotional materials. However, it’s less suitable for small text due to its reflective nature.

Types of Paper: Silk Paper

Silk paper sits between matt and gloss, offering a subtle sheen without excessive shine. It improves durability and print quality while maintaining a refined, professional finish—perfect for high-quality marketing materials.

Types of Paper: Recycled Paper

While all our non-laminated papers are recyclable, recycled paper provides an extra sustainability boost. It’s ideal for businesses looking to reduce environmental impact without compromising on quality.

Sustainable Paper Choices You Can Trust

All of our paper stocks are FSC certified and recyclable (where not laminated), allowing you to print with confidence knowing your materials are responsibly sourced.

Need Help Choosing the Right Paper?

If you’re still unsure which type of paper best suits your project, take a look at our full paper guide or speak to our team for expert advice tailored to your print needs.