It’s no secret that promotional material attracts both new and existing customers. But it's not just possessing it that makes the impact, of course; it's the careful crafting of the design work that's put into it, alongside its premium quality and appearance - which is where we come in!

With our wealth of experience in the design field here at DS, we've got the know-how on what makes a promotional campaign stand out from the crowd. Tell us everything there is to know about what makes your business, and we'll attend to its branding with utmost care and confidence.

 

In the UK, the promotional merchandise industry reached a record £1.232 billion in sales in 2024, growing by 4.2% over the previous year despite wider economic challenges (Images Magazine) This steady growth shows businesses are still utilising branded merchandise to create lasting real-world impact. 

 

Why Promotional Merchandise Works

90% of recipients remember the brand after receiving a branded promotional product (365Retail)
87% of people keep promotional products for more than a year, and 40% keep them for more than 10 years (SellersCommerce)
99% of people are willing to go out of their way to obtain a promotional product (PPAI)
46% of UK consumers say eco-conscious branded products improve their perception of a brand. (TheBusinessDesk)
Promotional products generate 500% more customer referrals than other forms of advertising (GoPromotional)

 

 

Reusable water bottles

Eco-friendly drinkware, such as water bottles, appeal to customers who prioritize sustainability. Branded water bottles make an effective promotional item for fitness, travel, and sustainability.

Reusable Bottles are still at the top of the branded merch leaderboard. Here’s why:
• 94% of consumers aged 16-40 own at least one reusable water bottle
• 27% own four or more
• 69% would welcome another, especially from a trusted brand
• 67% take their water bottle everywhere, creating mobile brand visibility
• 27% buy a new bottle monthly
(TotalMerchandise)

 

USB sticks

USB sticks remain a go-to choice for businesses in the tech or corporate sectors. With so many documents and files to store, USB drives are practical, versatile and useful items to give away to business partners, clients or trade show attendees.

 

Customized t-shirts

Customized t-shirts can be incorporated into the brand's apparel and used as merchandise or given away at events. They foster a sense of belonging and community while promoting the brand.

 

Umbrellas

One of the most underrated yet highly effective promotional products. They’re fully customisable, often perceived as a high-value gift, yet surprisingly affordable. And let’s be honest—we live in Britain, so they’re a year-round essential.

 

Coffee mugs

Customized coffee mugs are a classic promotional item that never goes out of style. They can be used as merchandise, given away as part of a loyalty program, or used to promote a specific product or campaign.

 

Polo Shirt

Polo shirts are the perfect balance between casual and business attire, making them an excellent choice for uniforms, events, and everyday wear. With various colours available, there’s a polo to match every requirement.

 

 

Tote bags

Reusable custom tote bags with a brand's logo or message can be a walking billboard for promoting your brand on the go. They are eco-friendly and a more sustainable option than traditional plastic bags.

 

Notebooks

Customized notebooks are practical items that can be used by anyone. They are useful for note-taking, journaling, and sketching. People tend to appreciate a good notebook, making it a thoughtful and effective promotional item.

 

Branded Reusable Coffee Cups

With the rise of environmental awareness, reusable coffee cups have become a favourite promotional product. High-quality cups with a company logo offer excellent branding potential while supporting sustainability efforts. Choose whatever combination of cup, lid, grip and handle you fancy, in a wide range of colours.

 

Hoodies

The colder-weather counterpart to T-shirts, hoodies serve as both a promotional tool and a statement piece. Gen Z loves them, with 39% preferring branded hoodies, making them a great way to target younger demographics while keeping your brand warm and visible.

 

Keychains

Keychains are small but fun promotional items that can be attached to keys, bags, and wallets. They are customizable and can be tailored to suit a wide range of logos and designs. With our variety of options, there's sure to be something that suits your brand - and if not, contact us for a browse through our extended catalogue.

 

Coasters

Coasters are an easy, affordable way to promote your brand in any setting. Whether at a home bar, office or restaurant, they offer plenty of space for your logo and are consistently visible during daily use.

Choosing the right items for your audience

Choosing the right promotional items for your audience is crucial for effective marketing, especially for small businesses. Here are some factors to consider when selecting the best products for your brand:

 

Audience interests

Understanding what your audience values and enjoys can influence your choice. Are they tech-savvy, eco-conscious, or fitness enthusiasts? Aligning your promotional items with their interests can significantly increase engagement. 

 

Functionality 

Items that serve a useful purpose in daily life tend to leave more of a lasting impression. Think about products that your audience will find useful and will use often, which will help to ensure constant and long-term visibility for your brand. 

 

Quality 

When you invest in high-quality promotional items, people will view your brand as one that values excellence and durability. When recipients perceive the items as premium, it enhances their trust and loyalty, reflecting positively on your brand image and encouraging long-term customer relationships.

 

Trends 

Keeping up with current trends can make your promotional items more attractive. Stay ahead of the game by selecting promotional items that align with the latest trends. Choose modern, appealing products to enhance your brand’s attractiveness and relevance in today’s market.

 

Customization

Personalization can significantly enhance the appeal of your promotional items. Custom logos, names, and tailored messages can make your audience feel special and more connected to your brand. Gelato is a platform that can help you create personalized products in large quantities without compromising quality.

 

Eco-friendliness

Consumers are growing more eco-conscious by the day, and choosing sustainable promotional items can significantly boost your brand image. Choose products made from recycled materials or organic fabrics. Not only does this appeal to environmentally aware audiences, but it also demonstrates your brand's commitment to sustainability, setting you apart from competitors.

 

Practicality wins: consumers want items they’ll use again and again
Sustainability matters: eco-friendly = brand-friendly
Repetition = recognition: the more people use your merch, the more they remember you

If you want merchandise that actually works, don’t just print a logo on a product. Choose something that reflects your brand values, resonates with your audience, and delivers real-world utility.